Decor Magazine: Producing and Marketing Prints gives all the information an artist needs to become self-publishing or
to choose a good printer, if he/she prefers that as an alternataive. Sue Viders, through worksheets and check lists, lays out
the steps needed to go from being an artist to becoming a publisher.
A complete guide to creating, designing and marketing. The topics covered include finding a publisher • royalty schedules •
the economics of publishing • self-publishing • production methods • market research • clues to poster image selection • market
positioning • finding a printer • finding a sales rep • managing your business and fulfillment. A resource section and index
provide easy access to the information you need.
Licensing
Art & Design by Caryn R. Leland – Paperback: 128 pages Publisher: Allworth Press; Revised edition (April 1,
1995)
Whether you are a designer, illustrator, photographer, or fine artist, you can increase your income by licensing your creative
images. This book will show you how by providing expert coverage of the following areas: how to protect your ideas with copyrights,
patents, and trademarks; a model licensing agreement; a negotiation checklist to evaluate deals; how to maximize royalties;
how to find manufacturers and distributors; and licensing in cyberspace. The revised edition now covers the licensing of multimedia
and electronic rights.
Visual artists will find this book to be an invaluable reference. It provides insights, advice, examples and resources; all
intended to help demystify the arcane world of art print marketing. Barney Davey uses his experiences and perspective culled
from advising and observing leading art publishers and print artists in three decades to guide artists towards making informed
decisions. By learning to accurately assess their resources, which results in making wise choices, artists can eliminate many
frustrations by avoiding unproductive methods and lead themselves to success in the print market.
The wealth of benefits for visual artists in the print market include: secondary income from reproducing originals into prints;
third stream income from licensing; greater awareness for their work; growing their collector base; diversifying their pricing
and portfolio and keeping pace with demand for their originals. Any visual artist with the desire to enjoy commercial success
from the print market will find this book useful, inspiring and informative.
From the Author: My purpose in writing this book was to be able to reach more artists than I would be able to through
consulting and workshops. When I began researching for my first workshops, I found a lack of information on the print market.
After numerous suggestions from artists and friends, I decided to write the book. It is a culmination of the advice I doled
out to artists during the fifteen years I worked for Decor magazine and Decor Expo tradeshows. The print market
can be rewarding, and it can be cruelly punishing for those not prepared to take it on. My goal is to steer artists towards
making the best decision for themselves based on their own skills, abilities and ambition.
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=
author available for art marketing consulting; click on name for contact info
Producing and Marketing
Prints
Publishing Your Art As Cards, Posters & Calendars
Licensing
Art & Design
How to Profit from the Art Print Market
